Resources Library by ANA

The expansion of medical marketing research by the inclusion of political and social aspects

In this paper we will use German experience to illustrate how doctors react in their thoughts and opinions to these discussions, in particular to those initiated in 1976 by the government and some Federal Ministries. These sociopolitical discussions...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing

Authors: Friedhelm Brüdgam, Gerhard Studynka

June 15, 1979

The state of new product research in Europe

This paper is an assessment of the state of new product research in Europe seen through the eyes of a director of an agency supplying research services in the European market. The author starts with some qualifying remarks as to the validity of the...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Brian C. Pymont

March 1, 1979

Public views and social policy

Social research can be seen as one way of establishing a closer link between public views and the decisions of policy makers. Its main advantage over other kinds of public participation in policy formulation is its ability to reflect a more...

Catalogue: Seminar 1978: Social Research in the Public Sector

Authors: Tim S. Bowles, Pamela Mills

December 1, 1978

How to adapt research techniques to design and assess corporate image advertising

Corporate advertising requires a research-based approach just as much as product advertising. A good example is Imperial Chemical Industries Ltd., who have been using this approach in Britain since the 1940's. Following research in 1968, the campaign...

Catalogue: Seminar 1978: The Business Of Advertising

Author: Alan Wolfe

Company: Ogilvy

June 14, 1978

Conditions favouring "leftist extremism" in the Federal Republic of Germany (German)

In 1975 the Federal Ministry of the Interior commissioned Infratest Wirtschaftsforschung GmbH to make a study of the causes of political extremism, in particular of leftist extremism. This study is designed to identify the causes for the development...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Yola Laupheimer

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

June 15, 1977

Control of image and of results of advertising in the insurance market

The application of opinion research for controlling results of advertising and for decision making of planning and realising advertising campaigns in the insurance market is shown by a case study.

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Heinz J. Zeilhofer

June 15, 1977

Control of image and of results of advertising in the insurance market (German)

The application of opinion research for controlling results of advertising and for decision making of planning and realising advertising campaigns in the insurance market is shown by a case study.

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Heinz J. Zeilhofer

June 15, 1977

Conditions favouring "leftist extremism" in the Federal Republic of Germany

In 1975 the Federal Ministry of the Interior commissioned Infratest Wirtschaftsforschung GmbH to make a study of the causes of political extremism, in particular of leftist extremism. This study is designed to identify the causes for the development...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Yola Laupheimer

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

June 15, 1977

Marketing & the consumer

In the following paper some remarks are made about the general theory of consumerism and about studies which have been publicised. In this paper we shall show some results of the study, focussed on the relations between criticism of advertising and...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: John Knecht, Peter H. van Westendorp

September 1, 1974